Occupied UNA
2024•UI/UX Designer•Completed
Live Interactive Preview
Overview
A brutalist-inspired, highly creative digital space designed for UNA. The focus was on creating a memorable, unconventional user experience that showcases design work in a striking, unapologetic manner.
The Vision
To break the rules of conventional web design and create a digital space that feels like an interactive modern art exhibition.
Strategic Approach
- Brutalist Aesthetics: Embraced raw typography, stark contrasts, and unconventional alignments to create a bold visual statement.
- Experimental Navigation: Designed custom cursor interactions and non-linear scrolling mechanisms to force the user to engage differently with the content.
- Immersive Atmosphere: Used sound design and WebGL effects to create a deeply immersive atmosphere that leaves a lasting impression.
Key Challenges
- →Balancing avant-garde aesthetic choices with actual usability and navigation.
- →Implementing complex, non-standard scrolling behaviors and hover states.
- →Creating a strong, rebellious brand identity that translates perfectly to the web.